Why Purple Purse

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Allstate Foundation Purple Purse is aimed at creating long-term safety and security for survivors through financial empowerment. We are making the invisible visible. Since 2005, we have been working to bring financial abuse out of the shadows so victims can get the healing and support they deserve. The program ignites fundraising for hundreds of national, state and local domestic violence organizations. Funds raised will support life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families. Using our prolific knowledge of financial services and deep community reach, The Allstate Foundation has propelled more than 1 million victims on the path to safety and security. We have invested more than $55 million to empower women to break free from abuse.


A Well Kept Secret
Domestic violence and financial abuse don’t discriminate. It affects people of all races, genders, religions and income levels — even right in your own community. Likely someone you know. Don’t let them become a silent statistic. Get the help needed to speak up here.