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Help domestic violence victims become #FreeToWalk.

Donate to the Purple Purse Challenge

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1 in 4 women will experience domestic violence in her lifetime.

Since 2005, Allstate Foundation Purple Purse has helped more than 800,000 victims escape abusive relationships through financial education and empowerment.

How Your Donation Helps

The #1 reason women in abusive relationships can’t “just leave” is because they’re being financially abused. Help them become #FreeToWalk with things your donation could get, such as:

Lori got out.
But it shouldn’t be this hard.

Physically, mentally and emotionally abused, Lori knew she had to get out, but she couldn’t. Her husband controlled all the finances, imprisoning her in her own marriage.

To escape, Lori painstakingly tucked away small amounts of money in one place her abusive husband wouldn’t think to look – a box of tampons. After two years, she finally had enough to hire a divorce lawyer.

Resources & Help

Get empowered to break free and stay free of abusive relationships. Our resources and partners will guide you, providing assistance and support every step of the way.