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Team up with Serena Williams

Your donation to the Purple Purse Challenge nonprofits helps empower domestic violence survivors to break free and stay free from abuse.

Every $10 donation you make is a chance to win an exclusive purse designed by Purple Purse ambassador Serena Williams. The more you donate, the more chances you have to win.

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How Your Donation Helps

The #1 reason women in abusive relationships can’t “just leave” is because they’re being financially abused.
Help them escape their abusive relationship with things your donation could get, such as:

The National Network to End Domestic Violence (NNEDV) proudly accepts all funds via donations and retail sales. The funds will be evenly distributed to Purple Purse nonprofits serving domestic violence victims and survivors nationwide.

1 in 4 women will experience domestic violence in her lifetime.

Your donation here today could help that one woman escape her abusive relationship. Since 2005, Allstate Foundation Purple Purse has helped more than 1 million survivors break free through financial education and empowerment. Still, thousands more need your help.

Resources & Help

Get empowered to break free and stay free of abusive relationships. Our resources and partners will guide you, providing assistance and support every step of the way.