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Serena Williams and Purple Purse are teaming up to end financial abuse and domestic violence.


1 in 4 women will experience domestic violence in her lifetime.

Your donation here today could help that one woman escape her abusive relationship. Since 2005, Allstate Foundation Purple Purse has helped more than 1 million survivors break free through financial education and empowerment. Still, thousands more need your help.

How Your Donation Helps

The #1 reason women in abusive relationships can’t “just leave” is because they’re being financially abused.
Help them escape their abusive relationship with things your donation could get, such as:

The National Network to End Domestic Violence (NNEDV) proudly accepts all funds via donations and retail sales. The funds will be evenly distributed to Purple Purse nonprofits serving domestic violence victims and survivors nationwide.

Lori got out.
But it shouldn’t be this hard.

Physically, mentally and emotionally abused, Lori knew she had to get out, but she couldn’t. Her husband controlled all the finances, imprisoning her in her own marriage.

To escape, Lori painstakingly tucked away small amounts of money in one place her abusive husband wouldn’t think to look – a box of tampons. After two years, she finally had enough to hire a divorce lawyer.

Resources & Help

Get empowered to break free and stay free of abusive relationships. Our resources and partners will guide you, providing assistance and support every step of the way.